Sales Enablement | Instructional Designer | Learning & Development Consultant | Technologist | AI | Problem Solver | Human
Problem: With 5 divisions and a wide range of products, it was found that many employees were not familiar with the many products that the company has to offer. This presented two problems. Most critically, as respective sales teams engaged with their customers, they were not properly positioned to recommend unique solutions involving additional Brother products and services. Secondarily, employees serve as brand ambassadors even if only passively. If a situation ever arises where they need to speak about the company, they should be able to speak from a position of knowledge.
Solution: I created a series of courses that broadly cover the products and services that the company offers. 5 modules were made available to all employees. Newly hired employees had the series added to their required learning plan, anyone hired in the 6 month period prior to launch also were required to complete the series, and , and any employee hired more than 6 months prior to launch had the series added to their recommended learning plan. A communication plan was created that included:
The launch of the series was announced in the bi-weekly L&D Newsletter
An announcement was made at the monthly Town Hall
A separate communication was sent by the Corporate Communications Team
Problem: Newly hired sales and marketing employees needed to be made aware of important resources they would need in terms of performing their respective jobs and to help provide them with information and training to facilitate their onboarding process.
Solution: I created a course that highlighted the various tools available, how to access and use the tool, and provided guidance on who to refer to for any questions that might come up.
Due to the proprietary nature of the content in the course, I have restricted access but will gladly share it with you during an interview.
Problem: Within the BMG division (Business Machines Group) there were 5 different pricing programs available to offer channel partners. Each program had a unique set of requirements such as the status level of the partner, the number of products and type of product included in any given deal, and the market segment the purchaser is in.
Solution: I created a series of 5 courses, each focused on a specific program. The courses are scenario-based and portray a Brother sales rep responding a channel partner inquiry. They must choose the correct response they must provide to the person on the phone to whom they are speaking. There are embedded knowledge checks included as well as a final test that must be passed with a score of 80%.
Problem: A major pharmaceutical company needed to ensure that all documentation generated during the drug discovery process adhered to specific guidelines so the documents could easily be loaded into the FDA drug discovery database. The FDA has specific guidelines on font, font size, paragraph indentation, etc.
Solution: The company developed an MS Word toolbar and template with specific functionality built directly into the application. I worked directly with appropriate SMEs to identify important information and organize it into easily digestible chunks. These chunks of information were then to be developed into a series of e-Learning courses and these are samples of the storyboards I created that e-Learning developers would then use to create the courses themselves.